My name is Paweł, I’m a product designer at Stack Exchange. I’m super happy for you, because the process of graduation is about to be concluded! Congratulations to all of you!
The new design comes with a few perks. It will give you your own unique theme that reflects your topic, culture & community. This will help brand your site as unique, even while you share common elements with other sites that show you are part of a bigger Stack Exchange family.
This was one of the toughest site designs to create for me. Why? It was very hard for me to define what Computer Science is and, what is more important, what this site is about. It's not that easy to design something without knowing essence of the topic. It took me long time to understand (better) what Computer Science is and what kind of problems do you all solve on this site.
My first thought was "Let's go with some computer icon and we're good". Well, that was dumb and I don't have to explain why... Then I came up with bulb with 1s and 0s. Because I thought that Computer Science is about 1s and 0s. About TRUE vs FALSE. About Inputs & Outputs. But I was wrong. It was a cliché. Some of you explained me that very well on your chat (thank you for that and for all collaboration!).
So yes, I was trying to better understand Computer Science and, thanks to your Community, I discovered it’s hard to explain. It's not only about PCs and programming; the definition is more abstract. I realized that computer science is mix of other different fields. For some of you it's a mix of math, computers & physics. For some of you it's a mix of hacking, math, statistics and machines learning. So the definition of CS was dependent on whom I asked.
The idea was simple: create something that fits Your Community - the community of extremely intelligent and diverse people. I was very impressed reading some of the questions and answers on your site. Knowledge you have on different fields and aspects is astonishing. Honestly - it was super hard to create a design for this topic, but thanks to your community my task became much easier. Thank you again for that!
So here's what this logo is about:
- Connection - CS has something in common with many fields. It connects Math with Physics. It connects Machine Learning with real life. CS is used in biomechanics, biology and many other fields.
- Abstract thinking - I found out that you treat Computer Science in a very abstract way trying to think out-of-the-box. I think this is huge value of your community.
- Rooted trees - something that one of your users came up with (stolen idea :)).
A couple of days ago I came up with some different logo. But after I saw this proposal I thought to myself "It's perfect". I got rid of my initial concept and used your community proposal (tweaking it slightly). Why? Well, it represents all the ideas I've had in my mind. It's also way simpler than what I was thinking about. But what's most important - it's your proposal, basically you made this design and you came up with the idea (I've just moved few pixels around). And that's what makes it so special in my opinion.
So here it is!
Here are some examples of how it can be used elsewhere to strengthen the visual identity.
Overall Site Design
Here’s what you were waiting for…
We believe the design and branding work very well for this community. It’s unique and captures the right mood. We’d love to hear your feedback, and if it proposes no major design changes, we’ll launch the new site design very soon.